corporate videos

corporate videos

From Wikipedia:

With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television and TV advertising. For example, a company might feature a promotional video on their website[3][4][5] (or a video sharing website such as YouTube[6]), and is then potentially available to a much wider audience. Also, a corporate video may be produced using the same production techniques and style as a broadcast television programme (such as using outside broadcasting facilities)—as a way of engaging audiences who are used to viewing popoular media, a corporate video might even be themed on a well-known television series.